PROGRAM TITLE
Advanced  Marketing Management

DURATION
5 days

DATES
19 – 23 December 2011

VENUE
Bandung: Holiday-Inn, Novotel or Aston Braga or Arion Swiss Belhotel

PROGRAM OBJECTIVES

To equip participants with the necessary knowledge and skills to craft effective Marketing strategies & plans that fit relevant internal and external environments

PROGRAM CONTENT

• Concept marketing strategic management
• Marketing strategic and operational goals & objectives setting
• Marketing related internal and external situation analysis
• Pinpointing Key Success Factors
• Conducting SWOT analysis
• Crafting Marketing strategies
• Preparing fitting Marketing operational plans & programs
• Developing marketing organization capable of executing the strategies and plans
• Developing fitting marketing and related policies, systems and procedures
• Marketing performance measurement, monitoring & control systems
• Marketing balanced scorecard

LEARNING METHODOLOGY
A proper mix of lectures, Q&A, discussions, exercises and case studies.

RECOMMENDED PARTICIPANTS

• Directors / General Manager
• Marketing Managers / Product Managers / Brand Managers / Sales Managers
• Senior Marketing Officers
• Corporate Planners

COURSE FEE

• Rp 8.500.000 per person
• Excluding 10 % VAT
• Including a certificate, refreshments, lunch, stationery and writing instruments

Tuition must be paid prior to attending class. Tuition includes the cost of the workshop and all workshop materials. Refreshments and lunch will be provided each day of the workshop.

We offer a 10% discount on the course fee when three (3) or more people from the same company register together for the same workshop.

REGISTRATION

If you wish to attend, kindly complete and submit the registration form below

Course Registration Form