Advanced Marketing Management

PROGRAM TITLE
Advanced  Marketing Management

LANGUAGE OF DELIVERY
English

DURATION
5 days

DATES

  • 23 – 27 October 2017

VENUE
Bandung: Holiday-Inn, Novotel or Aston Braga or Arion Swiss Belhotel

PROGRAM OBJECTIVES

At the end of the training, the participants would be better able to:

  • Set appropriate strategic marketing objectives
  • Conduct market and company analyses
  • Craft effective marketing strategy and plans
  • Choose and develop the appropriate marketing organization

PROGRAM CONTENT

  • Concept marketing strategic management
  • Marketing strategic and operational goals & objectives setting
  • Marketing related internal and external situation analysis
  • Pinpointing Key Success Factors
  • Conducting SWOT analysis
  • Crafting Marketing strategies
  • Preparing fitting Marketing operational plans & programs
  • Developing marketing organization capable of executing the strategies and plans
  • Developing fitting marketing and related policies, systems and procedures
  • Marketing performance measurement, monitoring & control systems
  •  Marketing balanced scorecard

LEARNING METHODOLOGY
A proper mix of lectures, Q&A, discussions, exercises and case studies.

RECOMMENDED PARTICIPANTS

  • Directors / General Manager
  • Marketing Managers / Product Managers / Brand Managers / Sales Managers
  • Senior Marketing Officers
  • Corporate Planners

COURSE FEE

  • US$ 1850.- per person, net into our account
  • Excluding 10 % VAT
  • Including a certificate, refreshments, lunch, stationery and writing instruments

Tuition must be paid prior to attending class. Tuition includes the cost of the workshop and all workshop materials. Refreshments and lunch will be provided each day of the workshop.

We offer a 10% discount on the course fee when three (3) or more people from the same company register together for the same workshop.

REGISTRATION
If you wish to attend, kindly complete and submit the registration form below

Course Registration Form

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