Advanced Marketing Management

PROGRAM TITLE
Advanced  Marketing Management

LANGUAGE OF DELIVERY
English

DURATION
5 days

DATES & VENUE
Upon specific request for a minimum of 5 participants or more

PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:

  • Set appropriate strategic marketing objectives
  • Conduct market and company analyses
  • Craft effective marketing strategy and plans
  • Choose and develop the appropriate marketing organization

PROGRAM CONTENT

  • Concept marketing strategic management
  • Marketing strategic and operational goals & objectives setting
  • Marketing related internal and external situation analysis
  • Pinpointing Key Success Factors
  • Conducting SWOT analysis
  • Crafting Marketing strategies
  • Preparing fitting Marketing operational plans & programs
  • Developing marketing organization capable of executing the strategies and plans
  • Developing fitting marketing and related policies, systems and procedures
  • Marketing performance measurement, monitoring & control systems
  •  Marketing balanced scorecard

LEARNING METHODOLOGY
A proper mix of lectures, Q&A, discussions, exercises and case studies.

RECOMMENDED PARTICIPANTS

  • Directors / General Manager
  • Marketing Managers / Product Managers / Brand Managers / Sales Managers
  • Senior Marketing Officers
  • Corporate Planners

COURSE FEE

  • US$ 1850.- per person
  • Excluding VAT
  • Including a certificate, refreshments, lunch, stationery and writing instruments
  • Excluding transportation/ travel and hotel accommodations

Tuition must be paid prior to attending class. Tuition includes the cost of the workshop and all workshop materials. Refreshments and lunch will be provided each day of the workshop.

We offer a 10% discount on the course fee when three (3) or more people from the same company register together for the same workshop.

REGISTRATION
If you wish to attend, kindly complete and submit the registration form below

TC.net: Course Registration Bandung
Bandung - West Java

Advanced Training in Bandung

We also provide Marketing Management Consulting Services.

OBJECTIVE

Our Marketing Services aim to provide clients with professional counsel and assistance that ensure sound marketing strategies, plans, programs, organization, policies, systems, procedures and operations.

SCOPE OF SERVICES
  • Marketing & sales audit
  • Brief market research
  • Extensive market research and analysis
  • Conception of marketing & sales strategies and plans
  • Development of marketing & sales organization, policies, systems & procedures
  • Marketing & sales training
  • Interim marketing & sales management

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