PROGRAM TITLE
Market Research & Analysis
DURATION
2 days
DATES
- 04 – 05 July 2022
- 12 – 13 December 2022
VENUE
Swiss-Belinn Simatupang, Jakarta
PROGRAM OBJECTIVES
To equip participants with the required knowledge & skills so that the market research & analysis presented will enable decision makers to avoid costly mistakes by “getting it right the first time”.
PROGRAM CONTENT
- The concept of effective market research & analysis
- Preparing market research & analysis plan
- Market research & analysis methods and tools
- Determining the appropriateness of using the various methods & tools
- Obtaining a representative simple random sample
- Collecting the required data and information
- Best practice in developing questionnaires
- Conducting qualitative data gathering techniques such as focus groups
- Critically assessing the value of information
- Verifying the data and information collected
- Understanding the conditions for establishing causality
- Analyzing data and information
LEARNING METHODOLOGY
A proper mix of lectures, Q&A, sharing, discussions, exercises, cases studies, and activities
RECOMMENDED PARTICIPANTS
- Marketing and related managers
- Market research officers
COURSE FEE
- Rp 5.000.000,- per person
- Excluding VAT
- Including a certificate, refreshments, lunch, stationery and writing instruments
REGISTRATION
If you wish to attend, kindly complete and submit the registration form below