PROGRAM TITLE
Marketing Research & Analysis

DURATION
2 days

DATES

• 09 – 10 December 2019

VENUE
Jakarta : The Bellevue Suite or Swiss-Belhotel Pondok Indah or equivalent

PROGRAM OBJECTIVES

To equip participants with the required knowledge & skills so that the market research & analysis presented will enable decision makers to avoid costly mistakes by “getting it right the first time”.

PROGRAM CONTENT

• The concept of effective market research & analysis
• Preparing market research & analysis plan
• Market research & analysis methods and tools
• Determining the appropriateness of using the various methods & tools
• Obtaining a representative simple random sample
• Collecting the required data and information
• Best practice in developing questionnaires
• Conducting qualitative data gathering techniques such as focus groups
• Critically assessing the value of information
• Verifying the data and information collected
• Understanding the conditions for establishing causality
• Analyzing data and information
• Using SPSS to facilitate data analysis

LEARNING METHODOLOGY

A proper mix of lectures, Q&A, sharing, discussions, exercises, cases studies & activities

RECOMMENDED PARTICIPANTS

• Marketing and related managers
• Market research officers

COURSE FEE

• Rp 5.000.000,- per person
• Excluding 10 % VAT
• Including a certificate, refreshments, lunch, stationery and writing instruments

REGISTRATION

If you wish to attend, kindly complete and submit the registration form below