Marketing Research & Analysis

PROGRAM TITLE
Marketing Research & Analysis

DURATION
2 days

DATES

  • 25 – 26 September 2017

VENUE
Kartika Chandra Hotel Office Tower 4th floor Unit 410 & 411
Jalan Jend. Gatot Subroto Kav 18-20
Jakarta 12930 – Indonesia

PROGRAM OBJECTIVES

To equip participants with the required knowledge & skills so that the market research & analysis presented will enable decision makers to avoid costly mistakes by “getting it right the first time”.

PROGRAM CONTENT

  • The concept of effective market research & analysis
  • Preparing market research & analysis plan
  • Market research & analysis methods and tools
  • Determining the appropriateness of using the various methods & tools
  • Obtaining a representative simple random sample
  • Collecting the required data and information
  • Best practice in developing questionnaires
  • Conducting qualitative data gathering techniques such as focus groups
  • Critically assessing the value of information
  • Verifying the data and information collected
  • Understanding the conditions for establishing causality
  • Analyzing data and information
  • Using SPSS to facilitate data analysis

LEARNING METHODOLOGY

A proper mix of lectures, Q&A, sharing, discussions, exercises, cases studies & activities

RECOMMENDED PARTICIPANTS

  • Marketing and related managers
  • Market research officers

COURSE FEE

  • Rp 5.000.000,- per person
  • Excluding 10 % VAT
  • Including a certificate, refreshments, lunch, stationery and writing instruments

REGISTRATION

If you wish to attend, kindly complete and submit the registration form below

Course Registration Form

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