Marketing Strategy & Planning

PROGRAM TITLE
Marketing Strategy & Planning

DURATION
2 days

DATES

  • 02 – 03 May 2017
  • 27 – 28 November 2017

VENUE
Kartika Chandra Hotel Office Tower 4th floor Unit 410 & 411
Jalan Jend. Gatot Subroto Kav 18-20
Jakarta 12930 – Indonesia

PROGRAM OBJECTIVES

To equip participants with the necessary knowledge and skills to craft effective Marketing strategies & plans that fit relevant internal and external environments.

PROGRAM CONTENT

  • Concept strategy & planning
  • Marketing strategic and operational goals & objectives setting
  • Marketing related internal and external situation analysis
  • Pinpointing Key Success Factors
  • Conducting SWOT analysis
  • Marketing strategies
  • Marketing operational plans & programs
  • Strategy implementation framework
  • Marketing performance measurement, monitoring & control systems

LEARNING METHODOLOGY

A proper mix of lectures, Q&A, sharing, discussions, exercises, cases and activities.

RECOMMENDED PARTICIPANTS

  • Directors / General Manager
  • Marketing Managers / Product Managers / Brand
  • Managers / Sales Managers
  • Senior Marketing Officers
  • Corporate Planners

COURSE FEE

  • Rp 4.000.000,- per person
  • Excluding 10 % VAT
  • Including a certificate, refreshments, lunch, stationery and writing instruments

REGISTRATION

If you wish to attend, kindly complete and submit the registration form below

Course Registration Form

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