PROGRAM TITLE
Marketing Strategy & Planning
DURATION
2 days
DATES
- 16 – 17 April 2012
VENUE
Jakarta: Grand Sahid Jaya Hotel
PROGRAM OBJECTIVES
To equip participants with the necessary knowledge and skills to craft effective Marketing strategies & plans that fit relevant internal and external environments.
PROGRAM CONTENT
- Concept strategy & planning
- Marketing strategic and operational goals & objectives setting
- Marketing related internal and external situation analysis
- Pinpointing Key Success Factors
- Conducting SWOT analysis
- Marketing strategies
- Marketing operational plans & programs
- Strategy implementation framework
- Marketing performance measurement, monitoring & control systems
LEARNING METHODOLOGY
A proper mix of lectures, Q&A, sharing, discussions, exercises, cases and activities.
RECOMMENDED PARTICIPANTS
- Directors / General Manager
- Marketing Managers / Product Managers / Brand
- Managers / Sales Managers
- Senior Marketing Officers
- Corporate Planners
COURSE FEE
- Rp 3.400.000,- per person
- Excluding 10 % VAT
- Including a certificate, refreshments, lunch, stationery and writing instruments
REGISTRATION
If you wish to attend, kindly complete and submit the registration form below
